Monday, September 28, 2020



Last week I spent an hour with OODA CEO Matt Devost – an engaging, upbeat and passionate host (listen to it here: 


OODA – Observe, Orient, Decide, Act – developed by USAF Colonel John Boyd, a tactical response in dog-fights during the Korean War.  A system to operate at a faster tempo than the opposition, generating confusion and disorder amongst your adversaries.


I’m a fan – and follow my own variant, ADE:  Assess, Decide, Execute.