From WeWork to WeGrow
Founding partner and
Chief Brand Officer of WeWork, wife of Adam and mother of five young children
Rebekah Neumann, couldn’t find a school for first graders she felt would
nurture her daughter’s growth, spirit and mind.
She said “These
children are all natural entrepreneurs, natural humanitarians and then we
squash it all out of them in the education system”.
So instead of
compromising, she did what all true entrepreneurs do when faced with a big
problem; turned it into an opportunity, figured out a business plan and founded
a start-up.
WeGrow.
A micro-school pilot in
New York City for children aged 5 – 8.
A school designed to
create a culture of kindness, conscious entrepreneurship and a connection to
nature. The opposite of the current
school system which was created during the Industrial Revolution so that people
would know how to follow process, and take orders on the assembly line.
WeGrow’s curriculum
includes mindfulness, meditation, yoga, farming, farm-to-table cooking and
students learn reading, math and science through working on the farm, coming in
to WeWork and running their own farm stand.
Once the pilot
programme is completed, the first official WeGrow will open in WeWork’s Chelsea,
NYC offices. The idea is that WeWork’s
community of Creatives and Entrepreneurs will help WeGrow students cultivate
their passions.
I wish I was 5 again.