Tuesday, April 14, 2015

Haiku on Demand

Image source: staticflickr.com

No one travels
Along this way but I,
This autumn evening.
- Bashō

The haiku is a traditional Japanese form of poetry; a three-line poem with seventeen syllables, written in a 5/7/5 syllable count. It’s a neat little package: often focusing on images from nature, the haiku emphasizes simplicity, intensity and directness of expression.

The Haiku Guys personify that simplicity. Simply two guys and a girl who write haiku. Sitting behind typewriters, cracking out haiku on demand for guests they’ve been invited to entertain at parties and events. Like many entrepreneurial ventures, they started out under the radar, but have since gained popularity with a corporate client base including Bloomberg, Google and Barnes & Noble.

In an article on Fast Company, co-founder of The Haiku Guys Lisa Markuson talks about people’s (sometimes) extreme reactions to their poetry. “They cry, they laugh, they tell us we can see into their souls. It’s a very vulnerable moment that people seem to get a lot of catharsis from.”

How many times do we deliver that kind of feeling in business?