Happiness Runs.
Here’s a lift-me-up to start the week, courtesy of Milano Reyna, Saatchi & Saatchi’s joyful Global Chief HR-Talent Officer. His son Christoph goes to Holy Spirit School in Pequannock Township, NJ, where the first nun Sr. Marie Antonelli is also the President of the school, CFO, COO and Chief Talent Officer, plus spokesperson for good will and all the matters that go with it. Sister Marie has this school rocking with joy, which you can see on this video tracked to Pharrell William’s “Happy.” Writes Milano, “Just as we need Joy at Work, our youth needs Joy at School. These young and inspired kids are pre-loaded with creativity, passion and optimism ... and talent. Another 10 years, and they'll be in the workforce. That's why I'm Happy too!”
Information | Story |
Fills you up | Moves you on |
Facts | Acts |
Citing | Exciting |
Reams | Dreams |
Promotional | Emotional |
Static | Dramatic |
Check lists | Casts of characters |
Compiling | Compelling |
Annotated | Animated |
Feeding the brain | Touching the heart |
Tables | Fables |
Expires | Inspires |
I sat down with Entrepreneur.com’s Catherine Clifford a few weeks ago for an intense interview about start-ups and branding. The two go very much hand-in-hand, though most entrepreneurs get them the wrong way around. How so? They start with product not people, solutions rather than needs, loyalty for a reason, not beyond reason. Following so far?
Entrepreneur.com has posted two videos well within the average attention span, the first “Good Companies Make You Think. Great Companies Make You Feel” is about making the big decisions with your heart, the little ones with your head; and the second “Why Your Brand Is More Important Than Your Product” is about answering the question “how will this improve my life?”