Monday, May 27, 2013

The First Taste

Children react without prejudice to what they see, hear, and taste. This is what inspired Saatchi & Saatchi Sydney to make a short video for TEDxSydney. Capturing in slow motion the raw reactions to that first taste of anchovy, gerkhin, olive, or lemon. Thomas, Grace, Poppy, Sebastian, Rose, Alfie, and Miela showed bewilderment, concern, disgust, delayed delight. It was all there. Audiences have been enraptured. Delightful. Authentic. Real.