Tuesday, June 28, 2011

Five Minute Theatre

Here’s another great concept crunched down for the Age of Now: the National Theatre of Scotland has just celebrated its fifth anniversary with five minute theatre, over 200 (mostly live) plays in 24 hours. Reviews in The Guardian and The Scotsman hail it as a success, brilliantly executed, winning over cynics. The verdict: some fantastic work, some less convincing, as a package…irresistible. There’s an echo of 7x7 in this, the SweeneyVesty-produced format for presenting great ideas with absolute brevity and impact: seven x seven minute speeches (Advertising Week called SaatchiNY’s recent effort Seven Minutes In Creative Heaven). Congratulations to everyone at NTS for defying the critics, achieving the impossible, and opening minds.