Thursday, February 18, 2010

Soft Eyes Rule

In the Participation Economy, where one-to-many is trumped every day by many-to-many, emotional connections drive everything. Expect the next legends of management and leadership to be supreme at collaboration and connectivity, to be collaborative connectors par excellence. This is very good workplace news for women and “must try harder” news for many men.

On this note, some recent and extensive BCG research reported in the WSJ blinked my eyes. Apart from showing how out of touch male managers and marketers are with women as consumers, and the influence of “the female economy” (women make 70+% of the purchases of discretionary consumer goods), a wake up fact for the guys is the size and growth of this, the fastest growing global market. It is bigger and growing faster than the consumer economies of China and India – combined.

All this places an ever higher premium on the skill set coalescing in and among and around women. The future of value is about involvement, joining in, sharing, teamwork, fun and togetherness. And in a snowstorm of information, it’s very much about intuition and recognizing patterns in the snow to accelerate value. Tim O’Reilly, Founder and CEO of O'Reilly Media, Inc: “We need ‘soft eyes’ that take in everything we see, not just what we are looking for.”