Monday, January 11, 2010

2010: Nothing Is Impossible

My last decision of each year is what goes on the bottom of our email footers for the coming year – a theme or phrase that sets the tone and underlines our imperative. 2009 was all about “winning ugly together”, and we pretty much did this. Time to move on though, from defense to back on the attack, from surviving to thriving.

Saatchi & Saatchi turns 40 this year, so time to bring center stage the mantra that forms the core of our spirit: Nothing is Impossible.

This has been our unshakeable belief and unbeatable attitude from day one at Saatchi & Saatchi.

Nothing is Impossible is not a slogan. It is not just a way of doing business. It is a way of seeing the world.

We need this attitude more than ever. We need to unlock and unleash the unreasonable power of creativity.

The drive for well-being and happiness will make a spectacular comeback. We will see this in greater social and environmental consciousness, more and deeper forms of participation, and a steep decline in conspicuous consumption.

The last decade was notable for great innovation that builds better and better technology. We need to make this next decade about great ideas that build better and better lives.

And as a practical tip for getting into the “Nothing Is Impossible” frame of mind for 2010, I was inspired by a piece Gina Trapani wrote on productivity. She is a Brooklyn NY-based blogger and author of Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better, “Getting things done is not the same as making things happen. You can reply to emails, pay the bills, cross off the to-do’s, fulfill your obligation, repeat what you heard, go with the flow, anticipate roadblocks, aim for “good enough.” Or you can organize a community, take a risk, set ambitious goals, give more than you take, change perceptions, forge a new path, create possibility, demand excellence. Don’t worry too much about getting things done. Make things happen.