Monday, May 26, 2008

OurBrew: Power in Numbers

Ever since the rise of Marxism, crowds have been trying to take the power out of the hands of the powerful. And good on 'em (us!). Over the last hundred years or so these ideals have certainly had their ups and downs, but recently the trend has emerged again, this time in the form of Crowd Clout.

Crowd Clout is the online grouping of people working together to achieve a common goal, whether it’s managing a football club, supporting an emerging band or buying an Eco-clothing store.

There are many crowd sourcing and funding projects already out there but youngest son Danis has pioneered a world First - OurBrew. (We’re talking about a good Kiwi boy with a genetic love of good ale!) OurBrew is not about buying an existing product, it's more organic. It is the crowd working together to produce something from scratch; all paid for by a lucky brewery.

This idea could open a world of possibilities for FMCG companies around the world. As you all know, I've been saying for years now, the Consumer is Boss and good to know Danis was listening. Consumers have the power (and the desire) to barter with companies – this is no longer a one-way conversation. Now there is a chance for companies to work with their consumers and give something back. Who hasn't dreamed of owning their own brewery! Visit to join the fun.