Wednesday, August 15, 2007

Curating the Sightseeing Tour

An idea that has recently slipped from the art world into business is curation. Curated stores have rapidly become a staple of retail (think Moss and Colette at the top end), but the act of curating, of selecting with intent, has fantastic potential in a world overwhelmed with choices. I’ve already noted Saatchi & Saatchi’s partnership with the curating house Formavision to create exhibitions around the launch of the Lexus LS. Now our content group, GUM, is working with CULT-GEIST on a project called The Sightseeing Tour. This is the first event from 4C – a long-term programme from CULT-GEIST and Gum @ Saatchi – and designed to celebrate the convergence of culture, content, communication and commerce. Anything with that many C’s has got to be good for you! The Sightseeing Tour is a selection of work by 24 young artists inspired by the city and connects urban culture with creativity. There’s three more C’s right there – city and creativity and connection. The Tour includes video, photography, installation, street art and painting, and was co-curated by Samuel Gassmann. First exhibited at Saatchi & Saatchi in London, it now lives online.