Thursday, July 5, 2007

One pizza at a time

A feeling of helplessness is a huge problem facing us all today. The sense that nothing you do will make a difference, so why try. Many people give up at the immense scale of the task of making the world a better place. There is a saying I love: “How do you eat an elephant? One bite at a time". And I’d add – you have to get started. For inspiration as to how it works, let’s turn to the creativity and speed of the market.

One of the most successful immigrants to the United States has to be Neapolitan street food. Pizza. In the 1940s, pizza was slow to catch on, but a decade later it was taking over America, one pizza oven at a time. Today 93 percent of Americans eat pizza at least once a month! So don’t ever give up on the idea of a step-by-step revolution. There are few problems that can’t be solved if enough people commit themselves and get started. We saw it happen with Band Aid. Person by person, song by song. We see it with the removal of landmines in Africa. Not all at once, but step by dangerous step, one landmine at a time.