Image source: 2shopper.com
Here is a good probe by James Hamblin in The Atlantic into the understanding that people are happier buying experiences rather than things. In short:
- Happiness comes from anticipation of the experience purchase, not just after it.
- Waiting for a possession is more likely fraught with impatience than anticipation.
- Experiences tend to make us happier because we are less likely to measure the value of experiences by comparing them to experiences of others.
- Experiential purchases tie more into identity, connection and social behavior.
- We stop appreciating what is constantly in front of us, as opposed to the transient.
- We don't want to hear about other people's possessions; experiences, yes.
- Moods are better in a queue to buy an experience, versus material goods.
- We tend to be more generous to others just after thinking about an experiential purchase, as opposed to a material purchase - also more likely to pursue social activities.
- It's suggested that the difference between imagining experiential versus material purchases lies in all the possibilities around the former.