Tuesday, July 22, 2014

Blood Relations

Image source: youtube.com

In situations of war, messages of peace are usually drowned out. Out of the dire situation in Gaza comes a hopeful message. BBR Saatchi & Saatchi Israel has been vocalizing a message of peace for some years now with their Blood Relations campaign. This week comes another message: “We don’t want you here.” It is deliberately provocative until you realise the voices are from Palestinian and Israeli family members who have lost members of their family in the conflict. BBR have formed the "Parent Circle - Palestinian Israeli Bereaved Families for Peace" and their YouTube short film shows both sides wishing for peace and the ending of the killing and circle of war amongst the people in the region.

The film is currently the most watched and shared video on YouTube Israel and has been covered on Israeli TV, BBC and Sky News and in leading newspapers in Israel, as well as international media such as Fast Company and several communications industry blogs.

Achieving peace involves several practical steps including compromises, and the details of this are best left to politicians. Approaching peace however requires the will of people, and the BBR Saatchi film is a powerful step towards vocalizing the desire from bereaved family members from both sides of the enmity to stop the violence and see the possibilities for a better outcome.


Jack Vincent said...

Thanks for a timely and deep post, Kevin.

Last night I was a a festival in Switzerland, and a friend of mine was with an Israeli and I was with a Lebanese. As we introduced each other, it was so apparent that these two individuals disliked each others' nations' politics and their OWN nations' politics, but they also had a warmth for each other… and they hugged… and we all hugged.

It turned into a love fest that I'll never forget.

Peace and love,

John B Bullock said...

I believe initiatives such as this can inspire and support efforts to disrupt the epidemic cycle of destruction such as; we see, and thousands have been the victim to in Gaza.

We all have so much to live for, a message powerfully delivered.

Thanks for sharing this Kevin.