Wednesday, May 28, 2014

World of Business Ideas

Image source: abc.net.au

I’m in Sydney Australia speaking at the World Business Forum on Creative Leadership. WOBI – for World of Business Ideas – is a superb organization which choreographs business events around the world. I have been part of their faculty for several years and this is the first time they have been in Sydney. Others onstage include Michael Porter, John Howard, Randi Zuckerberg, Gary Hamel and Ram Charam. As part of being the top show in town this week there is an extensive media program and yesterday I was on ABC with Ticky Fullerton to talk about ideas, loyalty, Lovemarks, the speed of consumer communications and some anecdotal history about Saatchi & Saatchi.