Tuesday, January 21, 2014

Softly, Softly Does It

In the always-on, impulse-driven, instant-everything world of today, unleash and inspire defeats command and control. People are in power, not production or distribution. Soft power beats hard power every time.

Soft power is driven by generosity. By sharing. By making people smile. By helping people live better, be together, create together, have fun, and feel loved.

For a rough-and-ready portrait of what’s loved, scope this list of top 10 most-downloaded free iphone apps of 2013. Fun and joy in the moment, a dash of direction and loads of connecting and sharing, the defining essence.
  1. Candy Crush Saga
  2. YouTube
  3. Temple Run 2
  4. Vine
  5. Google Maps
  6. Snapchat
  7. Instagram
  8. Facebook
  9. Pandora Radio
  10. Despicable Me: Minion Rush
The road ahead for many people feels hard and rocky, and the ones who soften and smooth it – the enterprises that make life that little better – they will win.

2 comments:

Robin D said...

So true softly does it - Mandela started from a rocky road, used soft power, made a difference and was loved for it.

Media Messiah said...

I had the misfortune to end up working for a boss who enjoyed throwing his weight around and making people feel small. I resigned and, as I understand, he has taken "early retirement".