Monday, January 20, 2014

So-prisingly Obvious

The best ideas are often the simplest, they make you say: “I wish I’d thought of that!” We often don’t think if it, because ‘simple’ is not the same as easy. There is genius in simplicity. I’ve noted before that it’s about surprising with the obvious.

From around the world, 10 examples in the SO zone, or on rapid approach:
  1. Beyoncé adding mystery to popularity, with her direct-to-iTunes release.

  2. Affinia Hotels enabling New York customers to order fresh grocery delivery direct to room. Stay healthy + save money + have fun.

  3. A large ear-shaped sculpture in a public place that records and relays opinions over City Hall speakers. One way to give every citizen a voice.

  4. Inviting homeless people to read the weather on TV in cold times, raising awareness and money for the homeless.

  5. Making sports shoes out of wool. A former New Zealand soccer team captain has removed the need for socks. No socks, no smell.

  6. Zappos’ Thanksgiving Airport Game, turning a baggage claim into a pop-up Wheel of Fortune-type game. Win what your baggage lands on.

  7. Turkish Airlines letting startups pitch to business class passengers on in-seat TVs. A way to promote its country's tech industry.

  8. Companies that hire happy people. Happy employers = happy customers = happy shareholders.

  9. Netflix using piracy to pick its programming – looking at what’s popular on Internet piracy sites as part of its content-development strategy.

  10. Canalplay (think French Netflix) creating a coffee brand to attract viewers. Get 'Insomny' coffee to watch shows non-stop, with a free benefit to boot.

3 comments:

Simon Bell said...

I'm always learning something directly or inspired to go off and find out about something new when I read your blogs Kevin. I love that. Most of the time I can contain the excitement I get from new learning stuff, other times I can't help but post a comment (as you know!). In times when I'm working on my own, as I have done more or less for 4 years now, reading your blogs have become a create source of inspiration and also encouragement. Thank you.

Simon Bell said...

Also, I'm learning the value of proof reading. Obviously I still have much to learn here! (create / great - doh!)

Mukesh Gupta said...

Great post.. Lovely collection of so simple, yet brilliant ideas.. Thanks for sharing them..