I was delighted to join P&G's Chinese Marketing organization in Guangzhou earlier this week.
A brighter, more energized, ambitious group of young people you couldn't hope to find anywhere. They are hungry for knowledge, hungry for learning and hungry for new experiences. As I was talking to them, I was reminded of the Chinese proverb which is perquisite served up with my breakfast at the Ritz Carlton the morning of my presentation. "I hear and I forget. I see and I remember. I do and I understand."
That's at the heart of our reflective learning today. Knowledge and information are important but nothing is as effective as learning by doing.
At Saatchi & Saatchi we believe in full 4 pillars to guide our culture. Responsibility, learning, recognition and joy are what makes for an ideas culture. And responsibility means doing things not talking about them, researching them, or strategizing them. Nike were right.