Thursday, July 4, 2013

Who Do You Trust?

I’m proud to say I know New Zealand’s most trusted person. I would, in fact, count him as a close friend. Sir John Kirwan is a legend. And not for the reason you might think. He is a former All Black #14 and current Auckland Blues rugby coach who has coached internationally for Japan and Italy. He scored one the greatest tries in All Black history at the inaugural 1987 World Cup. While that made him a household name, it was his openness and leadership about his battle with depression that earned him the nation’s trust.

JK has helped to shatter the stigma surrounding depression. He set aside his own fears of what people might think or say about him to help others. He didn’t just front a TV campaign, he made himself available to talk with people who needed his help. He led by example. Selflessly.

JK is a Lovemark to a lot of people. An inspiration. This survey has made me think about the people in our world who I would nominate as the most trustworthy. People who tell the truth. Who stand up for good. Who make a difference. JK is definitely one for me. Who’s yours?


Jack Cooper said...

I agree Kevin he is a man to adnire ,so humble and ordinary,his fame has not changed him,I am a great admirer of JK.
Jack Cooper

Simon Bell said...

I realised this the other day when someone mentioned an advertising agency called JWT in conversation.

I found I felt offended by the mention of an agency that wasn’t Saatchi & Saatchi, I wasn’t expected this. I’m a fan of Saatchi & Saatchi more than my favourite football team now and that says something.

I think that enabling people to connect or even reconnect with their dreams, even if this is all they are, is what being purpose inspired is all about and I see your work doing this just about all the time at Saatchi & Saatchi, well looking from the outside anyway.

I love learning and I have learned so much since I picked up a copy of Lovemarks, The Future Beyond Brands in October last year and through subsequent Lovemark books.

It’s changed the way I do stuff and I see it has for thousands of others too. That’s why I know I’m not the only one who considers KR to be one of their lovemarks.