Tuesday, May 14, 2013

The Showing



Being judged can be a nerve-wracking experience. More so if it’s for something you really care about. Is it good enough? Will you make the cut? How will you compare to others in your peer group? It’s bad enough to give you the shakes! Saatchi & Saatchi Fallon Tokyo has created a short film that exaggerates this anxiety to promote the first Tokyo Art Directors Club Portfolio Night on May 22. The Showing plays on Japan’s much-loved horror film genre and depicts a young creative talent as she prepares to show her portfolio to a creative director. Warning - there are a few jumps on the way!

Portfolio Night happens simultaneously in a number of cities around the world, and is an opportunity for young creatives to show their work to senior creative directors from multiple agencies in a kind of "speed dating" environment. I know that people are getting braver at letting their creativity be judged thanks to portfolio websites like Behance and the internet at large, but face-to-face feedback is a unique experience I would encourage anyone to expose themselves to. Don’t be nervous. It’s a great opportunity.

No comments: