I’ve often said that at Saatchi & Saatchi we prefer Outlaws to Sheriffs, Pirates to the Navy and Hackers to Programmers.
The Saatchi & Saatchi Creative Quorum in Singapore - five executive creative directors from the Asia Pacific who drive new creative thinking across the region - defined this for us.
- A hacker beats the system.
A programmer maintains the system.
- A hacker is trying to get in.
A programmer is trying to stop things getting in.
- A hacker does things because he believes in them.
A programmer does what he is supposed to.
- A hacker changes the way things are.
A programmer tries to keep the status quo.
- A hacker is agile.
A programmer is a small cog in a big slow machine.
- A hacker has many points of attack.
A programmer has one job.
- A hacker has to be fast.
A programmer doesn’t.
- A hacker is self-reliant.
A programmer relies on others.
- A hacker finds paths that don’t exist.
A programmer guards the old ones that already do.
- A hacker is about being interesting.
A programmer is about being perfect.