Image source: millwardbrown.com
In youth sport in the US, one of the roles of a ‘Responsible Sports’ environment is the "Culture Keeper"; someone who makes sure that everyone (coaches, players, fans) adheres to team values. These people promote and protect the integrity of their sport and ensure that morale is maintained and undesirable situations averted. Team culture is important because it makes people give their 100% by inspiring them to believe in what they do.
- Our Inspirational Dream: To be revered as the hot house for world changing creative ideas that transform our clients’ businesses, brands and reputations.
- Our Focus: To fill the world with Lovemarks.
- Our Spirit: One Team, One Dream – Nothing Is Impossible.