And/And is a large part of how we are reinventing the future. It is something I used to talk a lot about a while back when people were confused about how we were going to maneuver in a future full of choice. For decades it had always been Either/Or. Then the internet exploded. Now not only are there a multitude of options to choose from, but you can also personalize things and make your very own, one-of-a-kind creation.
The Street Stone Project is a funny illustration of And/And. Two French artists took it upon themselves to digitally clothe the Louvre’s marble statues, transforming them from classical icons to modern day hipsters. They took something old and used technology to create something new. With a little digital help even the ancient Hercules wouldn’t look out of place in GQ.