Last year I wrote about ‘Blood Relations’, a campaign which brought together Israelis and Palestinians to donate blood. Blood from Israelis was donated to Palestinian hospital patients and vice-versa making this an extremely symbolic gesture.
Last week at the New York International Advertising Festival Awards the United Nations awarded our Israel agency, BBR Saatchi & Saatchi, the gold medal for its efforts to end the conflict between Israel and Palestine through its blood relations campaign. Our client is The Peres Center For Peace. To be recognized this way by the United Nations is a tremendous achievement and I’m proud of Yossi Lubaton and his team. To tackle an issue like this, and to be able to make a difference, is inspirational.