There are some real gems lurking on the web if you know where to look. Tom Eslinger is Saatchi & Saatchi's Worldwide Digital Creative Director and each week he does a wrap up of unique web experiences that will bring a smile to your face. Some sites give you an inspirational boost, for instance the Nike+ Fuelband, others show you things you never knew before like the ability to play games using your face while you work out, but most are just plain entertaining such as the ability to build your own President. Each edition of Tom's Top 10 has a theme, and whether it's serious or purely for entertainment, the key is that the sites really connect with people. They're creative, beautiful and downright funny. You want to see it again, you want to share it, you want to figure out how to make it better - three factors, which in my opinion, determine online success.