Here’s a brand with a recipe for success. Take high quality, 100% organic ingredients. Harness the power of the collective, employing artisans all over the UK to make your products to exacting standards. Add passion (be liberal with it). Soak in family values. Take it to the market. Then give away 10% of your profits to children’s charities nominated by your inspirational consumers.
Roots & Wings Organic is the name of this irresistible organic brand, making everything from biscuits to body care, soups to sausages. At the heart of their business is the proverb that says the best things in life you can give your children are roots for confidence and stability, and wings for aspiration. And they deliver – Roots & Wings products have been doing nicely at the Great Taste Awards (which have been dubbed the culinary equivalent of the Baftas). Principled, purposeful and participation-driven from producer to consumer. This is a concept born to fly.