Monday, May 2, 2011

DOT Down In Palestine

Last year I was in Israel celebrating the 25th anniversary of BBR Saatchi & Saatchi at the Peres Centre for Peace. The team are working on cracking The Impossible Brief – bringing peace to Israel and Palestine after more than 60 years of conflict. While creative minds are working to achieve something monumental, a New Zealand surgeon has been recognized for his contribution in this difficult situation. Dr Alan Kerr volunteers to save the lives of children in Palestine, leading more than 25 surgery visits to Palestinian hospitals over the past 11 years. Dr. Kerr is credited with saving the lives of 600 children within the region with life-threatening cardiac disorders.

As a volunteer of the Palestine Children’s Relief Fund, Dr. Kerr has also been instrumental in building the only paediatric cardiac surgery program to serve Palestinian children locally. Last week he received Palestine’s highest award, the Medal of Honour, from Palestinian National Authority President, Mahmoud Abbas. I join Palestine in applauding Dr. Kerr for his life-saving efforts. It’s great to see the efforts of one of the world’s unsung heroes being recognized – Dr. Kerr is a wonderful example of how we can all make the world a better place by simply Doing One Thing.

2 comments:

Nathan Westgate said...

What I love about DOT is how it connects someone like Dr Kerr to the child who decides to turn the tap off while they're brushing their teeth or the guy who buys a Prius. We all have a part to play no matter how big or small - as far as I'm concerned they're all 'Secretly Famous'. What if there was a way to recycle these behaviors like we do with plastic bottles? Now that would be irresistible...

George Bear said...

Kevin, why don't you put in a little free time - create a campaign - "sell" peace to the parties. I'm sure there are advertisers willing to chip in, and media groups willing to provide cheap/free time. Crikey, should be a push over compared to many campaigns. Most people are keen on the "product" - and it costs them nothing. Indeed, the average per capita income would rise by >$2000 pa across the region with peace.

If the ad industry couldn't sell peace then they should give up.