Thursday, February 10, 2011

Seasons of Love



A few weeks ago I ran the news that our agency in Argentina, Del Campo Nazca Saatchi & Saatchi had been named Ad Age’s International Agency of the Year. The agency had made a video to support their entry, and it featured a soundtrack from the Spanish language version of the Broadway musical Rent by Jonathan Larson. The song Seasons of Love can only be described as anthemic: a chorus of voices soaring high in glorious unison. It’s one of those can’t-get-that-tune-out-of-my-head numbers.

Five hundred twenty-five thousand
Six hundred minutes,
How do you measure, measure a year?

Answer = Love is the only proper measure of a year in a human life. Well, a quick Google turned up the film version of the song Seasons of Love. It’s a joy, and for this reason only – joy – I’m putting the clip up today. Turn up the volume and share.