Tuesday, February 8, 2011

CDs at Starbucks

The next consumer paradise is less about the product and more about the magic created around It. Starbucks blazed the experience trail, and is a pro at sensory infusion. They recently tuned into the times pretty nicely with two exclusive CDs worth a go. The first, World is China, celebrates Chinese New Year, which really resonates this year for Saatchi & Saatchi as we will create the new global brand advertising campaign for Lenovo.

World is China is a sumptuous compilation of vintage and vibes. Among the gems you get to experience are: Zhou Xuan, the Edith Piaf of China; Beijing’s legendary orchestra featuring 30+ instruments; Wu Yingyin, “Queen of the Nasal Voice”; DJ Nappy G making innovative use of a Chinese children’s choir; A Happy New Year song from Pink Martini; and hip hop group Dragon Tongue Squad rapping on Chinese Cooking.

The second CD, I Got You Babe, celebrates love in all its giddy glory, as we head into Valentines. It’s a classic and evocative journey with titles ranging from Some Velvet Morning to Stick with Me Baby to Dream a Little Dream of Me to Falling Slowly. Big combos, (Robert Plant & Alison Krauss, Hall & Oates, Sonny & Cher, Marvin Gaye & Tammi Terrell, Ella Fitzgerald & Louis Armstrong, Nancy Sinatra & Lee Hazlewood), mixed genres and sweet beats.


i.e.gonzalez.martin said...

Less about the product and more about that magic created around it. Isn't that love? I can have the ugliest boyfriend but it's how I feel around him what it makes me fall in love.

What makes you fall in love?

Cliffhanger said...

Starbucks is moving quite well, and everything they do easily becomes a smart marketing move.
On the other hand, don't you think they aren't doing anything to meet 'go green' needs and especially anything to meet healthy choices of their customers?
I am currently living in LA, where everybody has to offer a healty-vegan- gluten free choice to be and stay in the market..and Starbucks isn't taking care of anyone of those...
And everybody goes to Wholefoods. Isn't a pity to loose so easily such a big slice of market that very soon is gonna be the majority?
Thank you for reading,