The next consumer paradise is less about the product and more about the magic created around It. Starbucks blazed the experience trail, and is a pro at sensory infusion. They recently tuned into the times pretty nicely with two exclusive CDs worth a go. The first, World is China, celebrates Chinese New Year, which really resonates this year for Saatchi & Saatchi as we will create the new global brand advertising campaign for Lenovo.
World is China is a sumptuous compilation of vintage and vibes. Among the gems you get to experience are: Zhou Xuan, the Edith Piaf of China; Beijing’s legendary orchestra featuring 30+ instruments; Wu Yingyin, “Queen of the Nasal Voice”; DJ Nappy G making innovative use of a Chinese children’s choir; A Happy New Year song from Pink Martini; and hip hop group Dragon Tongue Squad rapping on Chinese Cooking.
The second CD, I Got You Babe, celebrates love in all its giddy glory, as we head into Valentines. It’s a classic and evocative journey with titles ranging from Some Velvet Morning to Stick with Me Baby to Dream a Little Dream of Me to Falling Slowly. Big combos, (Robert Plant & Alison Krauss, Hall & Oates, Sonny & Cher, Marvin Gaye & Tammi Terrell, Ella Fitzgerald & Louis Armstrong, Nancy Sinatra & Lee Hazlewood), mixed genres and sweet beats.