Thursday, September 9, 2010


Saatchi & Saatchi’s 40th birthday is being celebrated today, and I couldn’t help but think about the next 40 years. There will be close to 10 billion people on the earth, and we will be challenged in ways beyond our imaginations. Resources will be totally stretched. I believe the human spirit has the resilience to make progress and achieve goals. In 1970 the founding spirit of Saatchi & Saatchi was “Nothing Is Impossible”. This attitude can inspire every human situation.

Here are three ways we might get to 2050:
  • Be outrageously ambitious. Progress relies on unreasonable people setting unreasonable goals. Be enthusiastic, exuberant, and enraged at the status quo.
  • Generate world-changing communications. Whether you make it, sing it, or sell it, your brilliant idea needs to communicate with compelling engagement. Start with Love.
  • Execute relentlessly. Ambition crumbles when the actions don’t deliver. The last detail totally counts. 99% is not enough. Emotion leads to action. Make things happen.
Here’s to 2050.


Tom Hampson said...

Thanks Kevin. Congratulations on S&S 40th - Rooby Dooby!!
Love live Lovemarks 2050.
Saludos, Tom Hampson

Anonymous said...

Perhaps the outrageously ambitious goal we should set is that of NOT having 10 billion people in 40 years.
Nothing is impossible - so give the earth a break. Be enthusiastic and exuberant at finding ways of helping our planet stay healthy.
Carolyne, New Zealand
PS Love to the wonderful people of Christchurch who have shown amazing community spirit and good humour in dealing with the 7.1 quake and over 300 aftershocks, many of them over 5. Well done guys and very good luck with getting your lives back to something like normal.

Fernando Ramo said...


If our work leads to good dreams to others, in 2050 everything will be a little better.

Fernando Ramo

Batjaa said...

Congratulations from Mongolia with 40's anniversary... Batjargal SH.