Thursday, September 9, 2010

2050

Saatchi & Saatchi’s 40th birthday is being celebrated today, and I couldn’t help but think about the next 40 years. There will be close to 10 billion people on the earth, and we will be challenged in ways beyond our imaginations. Resources will be totally stretched. I believe the human spirit has the resilience to make progress and achieve goals. In 1970 the founding spirit of Saatchi & Saatchi was “Nothing Is Impossible”. This attitude can inspire every human situation.

Here are three ways we might get to 2050:
  • Be outrageously ambitious. Progress relies on unreasonable people setting unreasonable goals. Be enthusiastic, exuberant, and enraged at the status quo.
  • Generate world-changing communications. Whether you make it, sing it, or sell it, your brilliant idea needs to communicate with compelling engagement. Start with Love.
  • Execute relentlessly. Ambition crumbles when the actions don’t deliver. The last detail totally counts. 99% is not enough. Emotion leads to action. Make things happen.
Here’s to 2050.