Thursday, May 27, 2010

iPad - Fad or Future

How do you post your highest ever non-holiday quarterly result, with revenues up by half and profits up by 90 percent in tough times? Answer: By being Apple, who today surpassed Microsoft as the world’s leading technology company (measured by market cap).

The company’s second quarter result was staggering. Mac sales were up a third. iPhone unit growth was over 130%. iPod sales were stable. What can you say except what everyone already knows? Apple has love in the bank.

How does a single-tasking no-flash game safari crack (or get close to cracking) the tablet PC? Same answer: You’re Apple. No one pipes delivery or pumps immersion like Apple. iPad nothing new? Not relevant, it’s irresistible.

Steve Jobs keeps giving us what we don’t know we want. As an innovative take on the personal computer, the iPad is brilliant. It’s smooth, beautiful, functional, intimate and inviting. The interface is slick and intuitive, and I’m a fan of different types of touch (touch-and-hold does cool new things on iPad) to interact with content.

Is the iPad a Fad or is it a Lovemark? I’m in love. Some reviews are using words like ‘visceral’ and ‘sensual’. Others say it’s just a big iPhone, and not revolutionary. The people will decide, and revolution is in the air.