Wednesday, April 28, 2010

Start The Countdown

On 27 April global ticket sales began for one of the two greatest team sports tournaments on earth - 90,000 match tickets snapped up in the first six hours of sale. The 2011 Rugby World Cup will take the game down under to the home of the most passionate rugby fans in the world – New Zealand.

New Zealand is the most successful rugby team in world history – except when it comes to Rugby World Cups. The All Blacks won the Webb Ellis Cup in the inaugural tournament in New Zealand in 1987, and have been beaten in every tournament since. As Vince Lombardi said 'Winning is a habit, unfortunately so is losing.'

I can’t wait to get that World Cup winning feeling back – but I know passionate rugby fans the world over will be feeling the same way about their own teams. What could be better than winning a world cup in New Zealand, home of the mystical men in black? Stephen Jones would have a field day.

The cup will be a festival event, combining passionate team loyalty with a competitive camaraderie among opposing fans that you won’t find in any other sporting code. Can’t wait. 498 sleeps to go.