Thursday, March 18, 2010

How To Make A Lovemark

Here’s a story from the irresistible gelato entrepreneur Gianpaolo Grazioli whose store I blogged about last year. The setting is Omaha New Zealand, chief character is a banker turned organic blueberry farmer, the shoot features low-flying indoor bird strikes – and then back to Giapo’s place in Auckland for a magic mix into the ice-cream machine. Way to make Lovemarks, Gianpaolo!