Monday, February 1, 2010

Secretly Famous

A key element of a Lovemark is secret ingredients (in the Mystery bucket). Think the recipe for Coca-Cola. The Harley Davidson sound. How you get the Caramello into the center. Some secrets however are for sharing, not locking up. In sojourns to the Lake District of England where I have a home in Grasmere (the most beautiful village in the whole wide world) I was introduced to Nathan Westgate and his team of ‘secret agents’ who search out the most unique places to stay, eat and visit.

Nathan has created a website Secretly Famous that shares recommendations of quirky and unusual places that have the real charm and character of the Lake District, one of the world’s must-do tourism trails (read your Wordsworth). You’ll find farms, barns, bars, beds and bakeries. His ‘secretly found’ places are all independently owned, are run by people who have amazing passion for what they do, and champion the best local produce.

My favorite place in Grasmere to recover my senses is The Jumble Room run by Andy and Chrissy Hill – “a small bohemian-style restaurant”. You’ll find this is now “Secretly Famous” along with The Randy Pike in Ambleside, Augill Castle near Kirky Stephen, and Little Town Farm near Preston, among many others.

Nathan, who is a brand consultant in Preston, has started with the Lake District and Lancashire, will venture to Cheshire and Yorkshire in 2010, and then the world.