Thursday, February 11, 2010

Nothing Adds Like Art

They’ve done it again, the fabulous team at Art Production Fund welcomed in the decade with a Public Art Project that traveled the streets of New York on hundreds of wheels for the month of January. It's a case of transforming a commercial platform into a moving stage of cultural messaging - expanding social awareness and encouraging dialogue 24 / 7 across a wide and diverse audience (this project has been seen by over 5 million people daily).

Three renowned artists (Alex Katz, Shirin Neshat and Yoko Ono), 500 taxi tops, an advertiser that’s a believer (go Show Media!), and a non-profit public art producer with Nothing is Impossible emblazoned on their door and pursued with passion every day. Check out this video for the cabs-as-art full story, with some added advice on what makes an art work a success. More details here.

The cabby mobile art show is an inspired example of commitment to creativity - art as the communicator, relaying important issues directly into the public arena. Art has a unique role to play in illuminating the public space, and Art Production Fund has worked magic in bringing difficult-to-produce works to new audiences in tough times. Take a look at some recent projects and collaborations.

Art Production Fund has been living under the roof at Saatchi & Saatchi New York on Hudson Street now for over two years. They speak our language and we love having them. The good news is that there’s more mobile art on the horizon. Here’s to the creative enterprise of Yvonne Force Villareal, Doreen Remen and Casey Fremont, and their team of committed artists, interns and supporters. “Art Adds”, forever.

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