Tuesday, December 15, 2009

Tis The Season To Be Jolly (Careful)

Memo to guys planning to cut corners with the Christmas shopping: watch this video!

Men have a knack of doing the wrong thing, especially when it comes to choosing gifts. (Does your wife really want that PS-3 or the Bourne Trilogy gift-box?)

This video is a sequel to the smash hit interactive campaign, Beware of the Doghouse for JCPenney. Doghouse 2 is also from Saatchi & Saatchi New York. The original campaign attracted 14 million YouTube views, won the 2009 World Retail Award for Best Digital Retail Advertising Campaign at the World Retail Congress, and surpassed previous industry benchmark viral campaigns like Burger King ‘Whopper Freakout’ and Dove ‘Evolution’ in key metrics. 7,000 occupants sent to the doghouse and over 9,000 additional warning messages issued.

It’s funny but serious. Guys, do the right thing these holidays; be romantic, generous and unconditionally loving – and in doing so, avoid the dreaded Doghouse!

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