Tuesday, April 7, 2009

The History of a Poster

Here’s an inspirational tale of a poster that spoke across generations. A great example of the power of simplicity and the power of story telling, taken from Barter Books whose shopowners rediscovered the poster in 2000. We just sent these out to all our offices. Great advice for today's tough times. KR

In the spring of 1939, with war against Germany all but inevitable, the British Government’s Ministry of Information commissioned a series of propaganda posters to be distributed throughout the country at the onset of hostilities. It was feared that in the early months of the war Britain would be subjected to gas attacks, heavy bombing raids and even invasion. The posters were intended to offer the public reassurance in the dark days which lay ahead.

The posters were required to be uniform in style and were to feature a ‘special and handsome’ typeface making them difficult for the enemy to counterfeit. The intent of the poster was to convey a message from the King to his people, to assure them that all necessary measures to defend the nation were being taken, and to stress an attitude of mind rather than any specific aim. On the eve of a war which Britain was ill-equipped to fight, it was not possible to know what the nation’s future aims and objectives would be.

At the end of August 1939 three designs went into production with an overall print budget of £20,600 for five million posters. The first poster, of which over a million were printed, carried a slogan suggested by a civil servant named Waterfield. Using the crown of George VI as the only graphic device, the stark red and white poster read ‘Your Courage, Your Cheerfulness, Your Resolution will Bring us Victory’. A similar poster, of which around 600,000 were issued, carried the slogan ‘Freedom is in Peril’. But the third design, of which over 2.5 million posters were printed, simply read ‘Keep Calm and Carry On’.

The first two designs were distributed in September 1939 and immediately began to appear in shop windows, on railway platforms, and on advertising hoardings up and down the country. But the ‘Keep Calm’ posters were held in reserve, intended for use only in times of crisis or invasion. Although some may have found their way onto Government office walls, the poster was never officially issued and so remained virtually unseen by the public – unseen, this is, until a copy turned up more than fifty years later in a box of dusty old books bought in auction.

Shop owners Stuart and Mary Manley liked the poster so much that they had it framed and placed near the till in their shop. It quickly proved popular with customers and attracted so many enquiries that Stuart and Mary decided to print and sell a facsimile edition which has since become a best seller, both in the shop and via the internet.

The Ministry of Information commissioned numerous other propaganda posters for use on the home front during the Second World War. Some have become well-known and highly collectable, such as the cartoonist Fougasse’s ‘Careless Talk Costs Lives’ series. But ours has remained a secret until now. Unfortunately, we cannot acknowledge the individuals responsible for the ‘Keep Calm’ poster. But it’s a credit to those nameless artists that long after the war was won people everywhere are still finding reassurance in their distinctive and handsome design, and the very special ‘attitude of mind’ they managed to convey.

Primary source of information: Lewis, R.M., ‘Undergraduate Thesis: The planning, design and reception of British home front propaganda posters of the Second World War’.


Monique van Dusseldorp said...

The story does not finish there. Matt Jones (of Dopplr) made a new version of that poster, you should see.."Get excited and make things"


Now also available as a t-shirt..

(He is not the only one. See the 'Now Panic and Freak Out' T as well. http://www.typetees.com/product/1466/Now_panic_and_freak_out )

eat said...

Hi Kevin, its a fantastic poster, i've had one on the wall of the jumble room that i bought framed in a junk store about 6 months before the fiasco that was last year and it all became a bit poignant.... although i got some solace from catching a glimpse of it every now and then hanging quietly in the corner, Another great poster was the "loose lips sink ships" later a classc ac/dc number.... however lakelands last major crisis was in 2000 with the madness that was foot and mouth and a few months before that i bought a poster that became very poignant, called the cree indian prophecy... it's worth a google..... so i promise not to but any more posters! it's not my fault and i'm not a jinx!!

Helen said...

Merlin Mann posted Matt Jones' version of this poster http://www.43folders.com/2009/03/18/get-excited ... a poster for these times "Get excited and make things"

drbexl said...

Thanks for referencing my work (can be found on www.ww2poster.co.uk, and on www.ww2poster.wordpress.com). It's been fascinating to see the rapid interest in this poster... and people have been laughing at me for the last 16 years for my fascination with them!!

Andrew said...

You can create your own parody or tribute of the Keep Calm poster using the Keep-Calm-o-matic at http://www.keepcalm-o-matic.co.uk - the sillier the better!

As you say in the article much kudos to Barter Books for rediscovering the poster for a whole new generation. It certainly makes a contrast to some of the current government anti-terrorism posters which all seem to adopt the Corporal Jones (Dads Army) school of advertising.

Kevin Roberts said...

Andy, thank goodness you sent this. I remember it now. I knew i'd seen it before and for the life of me I wouldn't remember where – it's on the wall near the window – of course!!! Very appropriate given your latest venture! KR

Kevin Roberts said...

drbexl, enthusiasm around new ideas is always scoffed at until it enters the mainstream. It makes you feel twice as good when you stick to your guns and succeed though! Well done on the thesis. KR.