When we started out with Lovemarks, I couldn’t resist having a go at metric maniacs who dismiss every idea unless it is nailed to the floor with facts. In fact I so disliked the way they sucked out emotion, I called them 'research vampires'. To their faces. What is it about people that they want to reduce everything to numbers? Last week Jack Welch said, “If you can’t measure it, you can’t manage it.” Good!! Look, I can count as well as the next guy and I do appreciate that gravity is here to stay, but sometimes measurement just blinds you to what’s important.