Sunday, January 20, 2008

In the memory of my Papa, Paolo Ettorre (1946-2007)

A year ago my friend Paolo Ettorre passed away. Here's a tribute from his eldest son, and my friend, Andrea. KR

January the 20th marks a sad day in my life, as it a year from the loss of my papa, Paolo. From that date I turned from a boy to a man and learned the rules of life.

The loss of a father to a son is immense. Even though not being able to speak to, hear or see him is hard to accept, the memories crystallized in my heart can never be erased.

My father was a great man and he built his greatness on respect and love. These are the key elements that he built in me and will guide me for life.

Last September in Rome we celebrated my father with an exhibition on social work, which was my father's passion.

On that occasion we launched the “Socially Correct” award dedicated to my father. The competition was, of course, in search of the kind of compelling creative ideas that my father loved.

It is important that Paolo’s legacy remains true to his spirit.

The brief was called for a campaign to help stop the careless development of the Italian countryside.

There have been many entries to the competition and we have received some great work which we are all thrilled about.

I am very proud here to announce the winning idea of the competition. The essence of the idea is that at the end of the day we are all losers in the game. A special thanks to Saatchi & Saatchi Italy and all the people involved to keep my father's passion alive.

"A man's desire for a son is usually nothing but the wish to duplicate himself in order that such a remarkable pattern may not be lost to the world" Helen Rowland.

I am proud to be my father's son.

Andrea