I believe that inspiration is the one certain way to transform business. It’s about being the best you can be, stepping up and being determined to make a difference. The challenge today is not just to be inspired by your own ideas, but also by the ideas of others. The people you want to connect and communicate with, sell to, build relationships with. You have to understand what thrills and attracts them, be able to delight them with your commitment, empathy and passion, and to learn from them so you can find exciting new opportunities.