Tuesday, November 6, 2007

Google Vanity Ring: Status Symbol for the Attraction Economy

Here’s the demo of a cool idea for someone to jump into. A clever guy named Markus Kison has developed a finger ring that shows the number of hits you get when you enter your name into Google. Not surprisingly, he calls it the Vanity Ring. Smart huh! It reminds me of another Google accessory I love – Google Fight. A true metric of the Attraction Economy. Put in your brand and your competitor’s and let them fight it out to see which is attracting the most hits. It’s a fantastic way to grab another slice of the perception pie for free. Like the rest of us, you won’t be able to resist setting up endless Google fights between your Lovemarks and the rest. Getting back to Markus’s ring, he’s looking for an investor to help him produce it commercially. I don’t have his number, but the email on his website is baisen@gmx.de.

7 comments:

Susan Plunkett said...

I'd be interested to hear how you perceive "fighting" stats to be different than kissing a car?

Susan Plunkett said...

Mind you, if you Googled Kevin Roberts and your ring showed 23 mill hits, I presume that would be for every Kevin Roberts that exists online? I felt that explanation was a little unclear on his site albeit he talks about the ring wearer.

By the way, the concept is probably a seller. I'm not knocking the idea and it would be a great gift for the person who has everything and is an onliner. But is it attraction simply because it appeals to ego? Attraction because it draws you in to wonder how it is 'done'? Or attention - not because it is a billboard 10metres tall - but because of what it creates socially and response wise?

How do others feel about the concepts as related to this ring?

Is the ring mysterious, intimate and sensual? Mysterious yes. Intimate I guess so bceuase it is a) personal and b) worn. Sensual? I consider this term is beginning to mean almost anything.

Susan Plunkett said...

I pose the same questions about this 'fight' thing.

It's a cute way to see comparative stats but, to be honest, once I've seen it a few times, I'm over it and just want the stats in a list. So, maybe 'attraction' initially because of the novelty and then..like..huh? Of course, if I owned a company or had a large stake in a business in some manner then it may be something I might click on once in a while to tickle myself. But..for someone like me as Susan Public..."um, yeah, great, right, shall we go have coffee now?"
:)

I'm somewhat of an impatient technodweeb. I love novelty and something new and intriguing but once you've 'got it' I see no attraction there at all (aside for new people who've not seen it) simply because there is nothing to 'do' per se.

Ramp it up and tell me how else the construction may be used?

Anonymous said...

http://www.googlefight.com/index.php?lang=en_GB&word1=Saatchi+Saatchi&word2=DDB

Aww :(

Piotr Jakubowski said...

I'd have to agree with the ambiguity of the Google Fight. I'm assuming that an update to the algorithm could possibly make this a more efficient measure of "fights" between sites and its hits in the future.

As for the ring, this is a great idea. In a world where being online is an expectation, it would be a way to literally wear your presence on your sleeve.

Susan Plunkett said...

Except how does the ring know that searches for say "Brian Smith" aren't also including searches for every other Brian Smith. I ran the idea of the ring past some techheads and they were skeptical and unimpressed. I guess if something the figures so click over then you need to really view them with a grain of salt in terms of accuracy. It's just a gimmick in my view and one day would be relegated to the back of a cereal pack unless something finds an upgraded application use.

I wonder about that fine line that dictates an item is either ingenious or crap depending on whim and taste.

Markus Kison said...

First of all thank you very much for your interest in my work! It is true, that the hits will not be correct if you have an every day name. But this ring is thought for really important people e.g. Bill Gates, where his own name is so much more mentioned than all other people with the same name together. On the other hand I really have to admit, that this project started as an art object. The aim was to create an awareness design object pointing to the change of values in todays life. But now it funnywise is shown in many economic product contexts. Happy NewYear!