Friday, November 16, 2007

The Attraction Economy: a side bar

When we first launched Lovemarks into the world, a few people found it hard not to associate the idea with sex. Lucky we didn't name it Lovebites! Or perhaps unlucky if you want to grab attention. This article about Australian miners being given sex education to increase production simply leapt out at me. The faint-hearted can stop reading here. Apparently hundreds of men at the Bulga mine in Australia’s Hunter Valley have been attending classes on topics like menopause and foreplay. The reason? Management has decided miners who don’t get regular sex can be “grumpy at work”. I kid you not. What's more, Xstrata Coal's management (the people responsible) claim that the classes have been a great success. I can report that flyers covering the classes were “snapped up” by the miners. As the course leader, Tammy Farrell of Core Health Consulting said, “We’ve obviously got some cranky men with cranky wives out there who want some help”.