Tuesday, September 11, 2007

Being inspired by Paolo Ettorre

The first post on this blog was to mark the death of my great friend, Paolo Ettorre, CEO of Saatchi & Saatchi Italy for 15 years. Today I’d like to tell you about a special event being organized in Paolo’s memory in Rome later this month. A roundtable discussion on Paolo’s passions, social communication and creativity, will be held on 18 September. Fittingly, it will take place in Zaha Hadid’s exciting new building for The Contemporary Art and Architecture Centre for Rome. As a wonderful endorsement of how valued Paolo was, the event is being supported by the Italian Ministry of Culture, the Ministry of Communication, and the Ministry of Youth and Sport. The roundtable has a creative focus not only because Saatchi & Saatchi’s Worldwide Creative Director Bob Isherwood will participate, but because a fantastic competition will be launched and dedicated to Paolo’s memory. The competition is, of course, in search of the kind of compelling creative ideas Paolo loved. The brief for “Socially Correct” calls for a campaign to help stop the careless development of the Italian countryside. Open to all advertising schools in Italy, the winning creative couple will get a six month paid internship at Saatchi & Saatchi. Even better for the creatively ambitious, their campaign idea will be realized and aired in the Italian media. A Saatchi & Social exhibition will be launched on the same day. Advertising that furthered social causes was Paolo’s passion. I am sure that the love inspired by this great day will drift out of the museum and somehow find him.


Susan Plunkett said...

Brava on a number of fronts! I think the whole concept marvelous: socially and culturally responsible and responsive, a fabulous internship opportunity, a tribute that pings to the heart of the person. I'm not surprised the Ministries got behind this: certainly the Italian government has supported (and still supports) some wonderful projects here and is a relatively quiet achiever in their activity. I never knew Paolo but I suspect I would have liked him enormously.

To you and your memory Paolo - a toast worthy of you.


I knit with Italian Filatura Di Crosa yarns quite a lot and they are lovely to work with. A friend of mine believes the B&B Italia furniture designs the best.


Piotr Jakubowski said...

What better idea to motivate the students at Italian Ad schools than to provide such a great opportunity - for learning, for development and for competition! (And by golly don't those Italians love to compete ;))

I believe this take on the process will create results that will exceed the expectations of the planning team, as well as the expectations Paolo would have for this project.

I'm sure the inspiration will not only find him, but help others in furthering their development!