Wednesday, July 11, 2007

sisomo Beijing

When I wrote sisomo: the Future on Screen, an extraordinary part of that future must have already had its foundations laid. A Beijing shopping complex called The Place is a sisomo inspiration. This high voltage people-attractor claims the largest LED screen in the world. Hovering six stories above shoppers, it literally uses the soaring heights of the complex as a place to tell stories and showcase dreams. Designer Jeremy Railton was part of the Jerde Partnership that created the Fremont Street Experience in Las Vegas (still amazing after more than a decade). He explained what he learned about the creation of engaging mega-sisomo.

To begin with, mega-screens can’t function as a single movie screen. People can’t focus on that much at a time, and this makes cuts and dissolves a problem. People need to follow objects as they do in big stadium events and they need to move in real time. And this is the part I love: “Objects have to make an entrance and an exit just as in a live performance.” It’s wonderful that when sisomo is delivered to us on such a scale, only the rules of the real world beyond the screen help us make sense of a story. Exciting times for anyone in the imagination and ideas business.


Susan956 said...

Well Kevin..Thank you for what in my world I coin a Prince Charles moment (it's a me) and offering the Amazon link that also shows critique :)

My question, after the initial ohhh and ahhhh over the technology you're showing is to question how it value adds to the knowledge of the human condition; of society and culture. How does it inform us - how does it open our mindeyes?

I watched the following with great interest the other day and submitted a comment about it on Bob's site (anyone here ever gone to play on Bob Isherwood's site?) suggesting that, like the audience, I was rapt with the technology and what it could do.. however, after that I wanted to see people as the focus, people showing how they were utilising photosynth and making sense of it etc. In other words, bringing the wonder back to the person and how their world may be bettered by having the application:

So, after moving through the almost 'child wonder' moment of seeing The would one utilise the technology? Well, it probably is being used, in smaller scale in IMax type theatres. Scaled down I'm sure the application has several delivery points already evident.

But let's say it remained at this The Place scale or larger, how could it be employed in various ways and where? Certainly as a storied (as in story not the height of buildings) travel space - where? I can envisage something like this over the edge of Sydney Harbour promoting what Sydney can offer.
Similarly close to an airport where travelers could be engaged in a series of insight adventurers from all round the world.

Te Cirque de Soleil would employ such technology brilliantly as would any major performance company.

Would we welcome these technologies in our own shopping malls? I suspect some countries would be happier seeing this related to culture as opposed to commerce..where the blend?

Interesting indeed. I'll look forward to the thoughts of others.

Susan956 said...

For anyone so is Bob Isherwood's site that I referred to in last post. Go play and throw an idea or three into the ring. I've certainly had a shot at it:

Piotr Jakubowski said...

I see the benefit of this technology in the fact that we are stepping away from the confines of a box/rectangle with a diagonal screen size. I would definitely have to agree with you, Susan, that this would be a wonderful tool to promote travel destinations at airports. Seeing Lake Victoria on my little itty bitty 42" is tempting enough, but to see it larger than life. Now that would really be something.

I'm an avid fan of electronic music (chillout, progressive house, etc) and I could see this technology be used as digital effects during specific shows, or even inside clubs.

And contrary to what Kevin mentioned, I think this technology could be used as a mega-movie screen. Not to screen movies, however, but live sporting events to huge crowds. Set something up this large on a beach in Brazil during a World Cup, and you'll have hundreds of thousands of people joining together for 90 minutes to support their team and their passion. The whole beauty of watching sports events live is having the capability of sharing your love and passion for the team or game with others. Notice how much countries celebrate when their teams win? Note the number of people who came to the Arc d'Triumph in Paris when France won the World Cup in 1998 and Euro Cup in 2000. I believe this technology can be used beneficially to foster and develop these passions among people.

In terms of shopping malls, i think it would be a great platform for innovation. With a canvas that large and attention spans dwindling, advertisers would have the task and opportunity to create something interactive that would engage the audiences.

CONSUL said...

Sight, sound and motion = Increased Emotion, and that`s what the advertisers are aiming.

You might define SISOMO as an upper grade stimulation of emotions by perceiving the maximum possible sensations, using the most spectacular media.(I hope Kevin will agree with that..)

My experience in this field is:

When we launched 7 years ago our new product, a flat TFT screen for elevators, that also is a videoconference alarmsystem, people required interactive, sound and alternating moving contents on the screen, (even when the trip only lasted less than 10 seconds..). No static or soundless contents on the screen were accepted.

I also read that the next sense to be stimulated in ads will be the smell, so Kevin, prepare your next book: ODSISOMO.


Susan956 said...

Piotr.. I think that vision of the screen being used in Brazil for the reasons you gave an excellent idea. It would also be interesting to know whether typical crowd argy bargy or violence would drop by way of people laying back and looking into the sky...

In terms of interactivity, how would you envisage that for such large crowds of people?

I'd like to see the screen vertical up into the sky and not laying half over terra (albeit I understand the appeal and recognise this set up generates wholly different responses from what I'm suggesting).

Re Consul's comment about scent..there are direct ways to market scents within advertising and ways to stimulate olefactory responses. See synaesthetes. The women in my family (generations of) have olefactory responses to visuals quite often with no actual scent evident as such.

the paper bicycle said...

the future of festivals. movies. films. open environments. branded environments. presentations. sisomo represents the key to all of these things and more. the evolution of human sensory perception and development. something like the place is also representative of the future of schools and universities. training facilities and themes. if you want to understand it as the future of interaction (on the mass scale) then think about 200 years from now. waht animal kingdom will be like. what disney parks will be like. what the web will be like. how we will stand in the pub as eastenders plots unfold around us. how we will be with indiana as he saves the world yet again. how we will see how the rest of the day unfolded because we had to leave work early. how we will shop. as for smelling things that are not there. now that is sensual residue. when the smell that is not there inspires the need for an idea, then you are well on your way through the process of creative thinking.

Susan956 said...

the paper bicycle.. :) Interesting post. An interesting post to discuss from a futuristic, social science perspective also. I suspect some of the elements you discuss won't be around in that time span however your general points are taken on board,

Sensory memory is rather like muscle memory true. But read something about true synaesthetes and its not just sensory residue or memory. For this group its receiving input in one sense and having the brain immediately transfer it to another. This is a poor example but a syn. might see water droplets hitting a glass pane as rain falls and yet receive the information as ripping aluminium or welding sparks or similar and the sensation is powerful and evocative. It was a poor example as one needs to imagine the syn cannot hear the rain as such.

The point that I was trying to make is that once you know such things exist you can utilise them to tweak people who don't have the syn direct abilities. It's a matter of working with stimuli. Knowing the condition also can lead to novel ways of structuring information stimulus which unto itself may be valuble.

Kevin Roberts said...

Paper Bicycle – terrific! 200 years ago, who would have dreamt about the internet, jet travel, mobile phones – check out this post if you haven’t already -

Kevin Roberts said...

Consul - ‘SISOMODOR’ – in good bookstores in 2008 :)

Susan956 said...

SISOMODOR sounds like a product that...
LOL oh, never mind :)