Friday, July 6, 2007

Say cheese

No one believes in the power of the senses more than I do. Over the years I have suggested to many brands that they should consider making a soundtrack or developing a scent. This offering from Stilton Cheese, however, tests my belief in the power of smell to its limits. Last year, the Stilton Cheese Makers Association commissioned the creation of Eau de Stilton. They claimed that, “Blue Stilton cheese has a very distinctive mellow aroma and our perfumier was able to capture the key essence of that scent and recreate it in what is an unusual but highly wearable perfume that we are very proud to put our name to". These are also the people who brought us Stilton ice cream, so I am on the look-out for the sweet sound of Stilton ripening for my iPod! (Not!)