Friday, July 20, 2007

Cartier’s LOVE bracelets

I’ve written before about how I wear a Lance Armstrong LIVESTRONG wristband in support of a close friend who has cancer. LIVESTRONG’s bands are made of yellow silicone but when Cartier makes a band for the wrist, expect something different! Silk and white gold to be precise. Their second annual LOVE charity bracelet collection was launched earlier this month on Cartier’s LOVEDAY and it is spectacular. I was in Maurice Levy’s Publicis office last week. It is right opposite the 6th floor window of Cartier’s shop which had a huge LOVE sign in the window. Maurice thought I’d put it there! The Cartier connection with LIVESTRONG is bigger than bracelets though. Cartier is donating more than $1.2 million from the global sales of the LOVE bracelet to charity- that’s $100 for every $475 gold bracelet. Even better, they made it personal. There are eight bracelets with each one identified by a color, a celebrity and their chosen charity. Edward Norton went for green in support of the Maasai Wilderness Conservation Trust, Liv Tyler for deep pink and The Breast Cancer Research Foundation and Michael Stipe got black for Mercy Corps and Gulf Coast Recovery. Very cool, very distinctive, very Cartier.