Tuesday, May 8, 2007

Food Dreamers

As anyone who has been following this blog knows, I am very interested in food, not only in how it looks and tastes but in the role it plays in our lives. Let’s call it the culture of food. Whether you are eating at home or in a restaurant or at a fast food counter, the experience of food is one of life’s great pleasures. The most expensive places don’t always make the most memorable connections. It is all about context and company. That’s why people who market meals are not only selling us the taste and texture of the food but the whole experience, from the moment we order to the time we leave. Fortunately, they are helped by the fact that we are all constantly thinking about food. In his fascinating book, Mindless Eating, Brian Wansink tells us that while the average person usually thinks they make about 15 food-related decisions a day, in fact they make over 200. That’s about one decision every five minutes when we are awake. And let’s face it, some of us dream about food too!

If you happen to live in Tribeca like I do, those dreams often come true. In Tribeca we have some of New York’s best restaurants at our doorstep. I live in the same building as Mr. Chow, half a block from Nobu and Chanterelle, three blocks from New York’s finest Bouley Bakery and only seconds away from the best in French, Portuguese, Greek, Spanish, Italian and German dining. If you’re in the neighborhood you should try, Thalassa, The Odeon, The Harrison, Danube, Blaue Gans, Landmarc, Walker’s and Il Giglio. Life is good.


SAQUIB JAN - Founder & Chief Sandwich Designer (SAQUIB1@aol.com) said...

Food is such a great way to express yourself and connect with people - its a shame more people in the food business fail to recognise that and treat it like a widget. At Bungle's Amazing Sandwiches, we are taking something as simple and basic as the humble sandwich (a market worth over £3 billion in the UK) and turning it into something amazing by redefining the experience and helping our customers love what we do. Rocket science it ain't but it will certainly add some rocket fuel to our sales (hopefully..)

Fabio said...

Hi Kevin,
the worlwide food availability is a clear signal that we live in a flat workd, as T.L. Friedman try to suggest in his latest book. Today we can find everything at our door, especially in New York, but I confess to be interested to make attention to the consumption's trends more than in past. Why? I think that global warming drama is co-related even to the worldwide food transport's system. I'd like to eat, more possible, ethically correct too.I think you could consider this issue and valorize it in your creative creations.

Average Betty said...

Fascinating, Kevin. If the average person makes about 200 food decisions daily... this Average Betty must make at least twice that many. Food is truly one of life's great pleasures and becomes part of our most cherished memories. Cooking for people is one of the greatest gestures of love and care. Can't wait to check out Mindless Eating!

Anonymous said...

Kevin- As old as the sand and timely. I am helping a company called dinegift project the essence of dining in its next generation offering. Gifting a dining experience is now the #1 non-cash incentive in corporate america and as you so eloqently stated a cornerstone for relationships and memories.