It’s hard to believe that the term podcast is just over three years old. As anyone who reads this blog knows, I am a huge iPod fan, so being able to download radio shows and interviews to listen to on an iPod in the car or on a plane is terrific. It really is consumer power at its best: listening to what I want when I want, and not when some programmer thinks I should. And, when I can put a few spare minutes together, I also get a kick out of participating in podcasts. They seem to me to be the perfect way to get ideas and conversations out there fast. That's how I did this podcast with Eric Friedman and Lee Jones of Marketing.fm. They contacted me, we talked, and the whole thing was done. Easy and fun. Heard today, archived tomorrow.
This podcast is a rundown on how we developed Lovemarks, where we’re going with Saatchi & Saatchi, a rap on the future of television and some ideas on insight and foresight.