Monday, March 26, 2007

On line At Vespaio

When I was in Austin I had an incredible meal at Vespaio. The restaurant is an old store front that has been refurbished with lots of glass and exposed brickwork. The word vespaio is Italian for beehive and it is so right to describe the intense focus of both the staff and the diners! It was a great experience and superb food. Why am I telling you this? Because when we went to Vespaio we waited on line for nearly an hour and, believe me, I am not a wait-on-line kind of guy. Vespaio does not accept reservations. Welcome to the Attraction Economy. The Vespaio experience is so good and gets such great word of mouth that even I was happy to stand on line. That’s what great experiences do. They turn the drag of waiting into anticipation. Try the veal scaloppine with mushrooms. It’s more than worth the wait.